The execution of the stand was a notable success, culminating in the fair’s recognition as a “Best Exhibit Finalist” in the exhibition category.
As an Industrial Designer, Product Developer, and Interior Designer, my participation was key during the conceptualization and development phase of the exhibition space for the RETRÒ and DECÒ collections.
My work focused on two main areas:
- General Conceptualization: Collaboration on the planning of the layout and the distribution of the lighting fixtures to maximize visitor flow and engagement.
- Main Set Design: Detailed design and development of the background structure for the RETRÒ collection.
The central objective of the design was to highlight the quality and intrinsic design of the lighting pieces, creating a visually immersive and highly effective environment for the trade show context.
The result was a space that successfully achieved its commercial and aesthetic mission, earning significant industry recognition. This project demonstrates the importance of attention to detail in product presentation as a key factor for success in international markets.
